Hi, we’re Joymove, and our names are Millie and Eloise. We’ve created this campaign to support children’s holistic well-being.

Our initiative focuses on dividing children into three distinct age groups, tailoring activities to meet their developmental needs. Each box of cards includes simple, 5-minute fitness activities specifically designed for each age group. These activities utilize common resources already found in schools or homes, ensuring they are accessible and easy to implement wherever you are.

Our goal is to highlight how regular exercise not only enhances children’s physical health but also significantly boosts their mood and overall happiness.